When going to Cannes Lions you need a solid sunscreen. You also need a place to stay. This is why we decided to hack Airbnb, the no. 1 place people go to search for accomodation.
We decorated a friend's apartment in Copenhagen with our work on the walls, and took pictures, to create a fake Airbnb rental.
Now our portfolio got exposure on Airbnb and the word even spread across various sites:
And we got interviews with creative directors from: