The Portfolio Apartment

How we promoted our portfolio at the 2018 Cannes Lions

When going to Cannes Lions you need a solid sunscreen. You also need a place to stay. This is why we decided to hack Airbnb, the no. 1 place people go to search for accomodation.

We decorated a friend's apartment in Copenhagen with our work on the walls, and took pictures, to create a fake Airbnb rental.

Now our portfolio got exposure on Airbnb and the word even spread across various sites: